• Small Business SEO

  • Why does my small business website need SEO?

    A small business website needs search engine optimization because if not, you miss out on the incredible opportunities available to websites provided via search – people who want what you have visiting your site. Whether your site provides content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.

    Your website needs to be optimized for Search queries, which contain terms and phrases best suited to your site and your city. If you are a Home Renovation company in Kansas City, you need your website optimized for Kansas City Home Renovation Company. The URL carries some value but you also need to look at things like page title and content. The right amount of search engine traffic can make (or break) an organization’s success. Targeted visitors to a website can provide publicity, revenue, and exposure like no other. Investing in SEO, whether through time or finances, can have an exceptional rate of return.

    Why can’t the search engines figure out my site without SEO help?

    Search engines are always working towards improving their technology to crawl the web more deeply and return increasingly relevant results to users. However, there is and will always be a limit to how search engines can operate. Whereas, the right moves can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal. In addition to making content available to search engines, SEO can also help boost rankings so that content that has been found will be placed where searchers will more readily see it. The online environment is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.