As a small, local business, search engine optimization can be a lot easier than you think. A common misconception is that you need to be a large, national company to get any rankings or success from Google and other big name search engines.
This isn’t true at all! In fact, small businesses have an advantage when it comes to search engine optimization. When you focus on local SEO, using your physical address to target your keywords and set up local ads, you can make your ranking increase drastically, something national and online companies have to work a lot harder at.
Today we have 5 easy ways to improve your small business SEO from Taylor Manning Creative, an online marketing firm providing social media, blogging and writing services to small businesses, entrepreneurs and other professionals.
1. Add your address and service area to your website
When you add your address to your website (typically in the footer area of each page) you are letting the search engines know you have a physical location or storefront. This means when people are searching for your type of business in your area, you will be sure to appear in the top results.
You should also be adding city and county keywords according to where you provide services or where you are located. By doing so you can increase your chances of showing up when someone searches for a service in your area.
2. Set up local listings
Local listings are one of the best ways to get strong backlinks for local SEO. You can check out the list of 11 local directories to boost your rankings on Sariah Marketing’s blog to find some places to start. These local listings sites allow you to create an account, claim or create your listing and edit it to be an accurate representation of your business.
Some listing sites may be tough to work with. This is because they are small scale and have no one working on the other end of the screen to update listings or respond to customer requests, however, most of these listing sites can be edited by a program called Yext. If you find yourself with listings with inaccurate information (listing sites will automatically curate listings based on information they find on other sites), you may want to consider using Yext’s services to update all of your listings at a flat rate with minimal waiting time.
3. Invite customers to leave reviews
Now that your listings are live and updated, it is a great idea to start having your customers post reviews on your listing sites. Choose one or two of them that allow customer reviews and share the links with your loyal and satisfied customers. The positive reviews will not only show the search engines that your business is legit and reputable, but will look great when people find your listing.
4. Gain relevant links though your social media
The other great place to go for backlinks is your social media. Set up a few accounts on platforms you know how to use well (or contact an online marketing company that provides inbound marketing services) and start sharing updates and content that includes links back to your site.
Each time you share your own link on your social media, you gain a back link and each time that content is engaged with and shared you gain another. When you invite customers, friends and employees to join your social network, you can start growing your engagement and increasing your back links.
5. Get verified by Google
There is no denying that Google is the biggest search engine out there. Being ranked on Yahoo, Bing and the other search engines is great but if you rank with Google you can guarantee SEO success elsewhere. That being said, getting your Google+ business page verified by Google is not only a fairly easy process, it is also the number one thing you can to do let Google know you are legit and deserve to be on the first page.
How do you do this? Go to google.com/plus, set up a Google+ business page (do not get this confused with the Google+ profile all users are required to create) and follow the verification steps. This usually involves Google mailing a verification code to you and you submitting it to Google+ when you receive it. Easy peasy.
There you have it. Five super easy ways to improve your small business SEO. Start implementing these today to be sure you are ranking the best you can on Google, Bing, Yahoo and more.
Do you agree with these tactics and what other ways would use to improve your small business SEO?
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